Your Rich Life
Starts Here
Stop feeling overwhelmed and become the expert you’ve always wanted to be. Focus on what matters to YOU and let go of what doesn’t... (-‿-)
You don't just want to be "Rich" in money. You also want to be "Rich" in Time, Health, Loving Relationships, and Self-Awareness.
Your Rich Life
Starts Here
Stop feeling overwhelmed and become the expert you’ve always wanted to be. Focus on what matters to YOU... (-‿-)
You don't just want to be "Rich" in money. You also want to be "Rich" in Time, Health, Loving Relationships, and Self-Awareness.
I've worked with leaders from some amazing companies
Say "YES" to Unstoppable You
Unlock your rich life with a personalized system that’s clear and easy to follow. By reframing your mindset, you can bring your life, business, and career to the next level.
Say YES to Unstoppable You
Unlock your rich life with a personalized system that’s clear and easy to follow. By reframing your mindset, you can bring your life, business, and career to the next level.
Feeling overwhelmed? It's time for a change!
Join 1000+ readers of UnderlineU for tips, strategies,
and resources to go from BURNOUT to BALANCE.
Get my best advice, delivered to your inbox every Tuesday!
Feeling overwhelmed? It's time for a change!
Join 600+ readers of UnderlineU for tips, strategies, and resources to go from BURNOUT to BALANCE.
Get my best advice, delivered straight to your inbox every Tuesday!
Out With the Old Rules
After spending 12+ years designing board games and toys, I found myself grappling with severe BURNOUT. It was a turning point that led me to leave my 9-5 job. I poured my heart into coaching with little more than a dream of success.
Today, I'm an AUTHOR, a SPEAKER, and the FOUNDER of UnderlineU.
(+ Certified Coach, if it was not obvious already 👀 )
I, too well, understand the struggles of burnout. That's why I'm here to help you rediscover and follow yours, whether that’s mastering your business skills or finding balance in your life.
Let's journey toward a more balanced and enjoyable professional life together, with a touch of playfulness! 🎲🌱
After spending 12+ years designing board games and toys, I found myself grappling with severe BURNOUT. It was a turning point that led me to leave my 9-5 job. I poured my heart into coaching with little more than a dream of success.
Today, I'm an AUTHOR, a SPEAKER, and the FOUNDER of UnderlineU.
I, too well, understand the struggles of burnout. That's why I'm here to help you rediscover and follow yours, whether that’s mastering your business skills or finding balance in your life.
Let's journey toward a more balanced and enjoyable professional life together,
with a touch of playfulness! 🎲🌱
My Clients Wall of Love
Time Tested. Proven Results.
Cathy Jin McDonald
"I began to see positive changes within just a couple of weeks."
Remarkably, I began to see positive changes within just a couple of weeks. By the end of the program, I experienced a major breakthrough and became more in tune with how I spend my time, focusing on activities that genuinely make me happy. Shima is the perfect coach if you're looking for someone who consistently shows up, genuinely connects and relates to you.
Linlin Liu
"She has seen things in me that had been ignored by myself for long."
I had such a wonderful session with Shima! She is a good listener, extremely empathic and clearly cares. She gave me actionable suggestions based on my journey and experiences. She has seen things in me that had been ignored by myself for long. The positivity and energy she passed on were warm, encouraging, and assuring. I look forward to keeping the conversations with Shima with more adventures unfold in the future!
Prajna Nagaraj
"Shima has a remarkable ability to tailor her mentorship approach to the individual."
During our session, Shima was genuinely curious to understand my challenges and proactively provided actionable guidance. Shima has a remarkable ability to tailor her mentorship approach to the individual, making the learning experience both engaging and impactful.
Nazanin Iravani
"I feel equipped to tackle whatever life throws my way."
Working with Shima has been an unexpected but immensely rewarding experience. As a coach specializing in rescuing people from burnout, Shima has a unique approach that blends her playful energy with insightful advice drawn from her experience and expertise. After each meeting, I feel reinvigorated and equipped to tackle whatever life throws my way. Trusting her guidance has not only helped me navigate my tough days but has also shown me just how skilled and dedicated she is in her craft. If you're looking for someone to help you overcome burnout and thrive, Shima is the one you need.
Anshul Pinto
"She brings a lot of energy into every conversion and every note was filled with thoughtful content."
Working with Shima has been amazing, she brings a lot of energy into every conversion and every note/message was filled with thoughtful content. The programme she offers is extremely useful to anybody who is looking for a way to build healthier habits.
She has also been a great accountability partner with a lot of positivity. She was also extremely attentive and asked some great questions which helps you introspect. Would highly recommend Shima to anyone trying to build healthier habits.
Alan Lai
"Burnout is a major mental health issue, especially for workers in the high-tech industry. I highly recommend Shima."
I was experiencing burnout from my career and wanted someone to help me develop a healthy mindset. I enrolled in Shima's Mindfulness program with curiosity and a sense of exploration. But I didn't know what to expect. I liked how it started with a self-assessment of my strengths. Through the weekly engagements, Shima helped me explore different dimensions of a healthy mind, including gratitude, meditation, and sharing, among other useful tips. I appreciate Shima's caring personality and the daily encouragement she sent me. These have impacted how I see work-life balance and how I should incorporate mindfulness in my daily routine. Burnout is a major mental health issue, especially for workers in the high-tech industry. If you feel stressed out and need a mindful coach, I highly recommend Shima.
Natasha Ureyang
"I really appreciate the space that she created for us."
Shima is an empathetic listener and her positivity really shines through during the coaching. I really appreciate the space that she created for us.
Mohsen Samadi
"She helped me identify the sources of my stress and provided practical strategies to manage them."
I was struggling with so many new obstacles in my life and was overwhelmed. From the very first session, Shima's warm and empathetic nature put me at ease. She helped me identify the sources of my stress and provided practical strategies to manage them. The mindfulness techniques and coping strategies she shared were transformative, allowing me to find a sense of balance and calm amidst the chaos.
Haasini Sai
"Shima's feedback was not only constructive but also incredibly supportive."
I recently had a highly beneficial session with Shima, who not only provided constructive feedback but also shared invaluable insights to help me refine my work. Shima's feedback was not only constructive but also incredibly supportive. During the session, she took the time to offer detailed insights into enhancing my work. Her guidance goes beyond mere corrections – she actively worked towards ensuring the improvement of my work.
Earnest Kim
"I'm definitely starting to see the benefits and change in mentality that I'm having ever."
Shima was very encouraging and was gracious to share some resources to help me along the journey. As someone who was scared about a career change, she shared her experiences and was very honest about the profession. I definitely will be booking future sessions with her!
I'm definitely starting to see the benefits and change in mentality that I'm having ever since I started the 3 wins for today and 3 goals for tomorrow exercise. Thanks again for the recommendation.
Jess Gersky
"She was so encouraging and I feel so motivated now."
This was my first time meeting Shima and it was great. She was so encouraging and helped come up with some solutions and steps that I can take. I feel so motivated now and look forward to talking with her again.
Nithi D.
"Her useful and excellent advice will always remain with me :)."
Had an insightful session with Shima.. She is a friendly, knowledgeable and dedicated coach who has provided me with some insightful advice, guidance and support on how to grow more in my field which has been very valuable and appreciated. Her useful and excellent advice will always remain with me :)
Kathryn Auten
"I came away from our chat with SO much to think about!"
Although I was a bit nervous heading into my meeting, I felt like I came away from our chat with SO much to think about! Shima was incredibly kind, empathetic, and understanding throughout our entire conversation. I'm already looking forward to our next call!
Dhairyata Jain
"Her willingness to share her knowledge and experience helped me to be more aware of the process."
Shima was very kind and sweet. I enjoyed talking with her. She was very motivating and helping. Her willingness to share her knowledge and experience helped me to be more aware of the process. Her journey is very inspiring and I look forward to continue learning and collaborating with her as a professional.
Samyukta Easwaran
"...feeling more optimistic after the meeting."
It was a great session with Shima! Lots of great feedback, feeling more optimistic after the meeting and I am eager to continue working with her.
Cathy Jin McDonald
"Shima gave me probably the best advice I've ever gotten in my design career."
I am so grateful to have had the opportunity to meet with and talk to Shima. She has a wealth of knowledge and she is genuinely so kind and giving. She understood my specific problem and gave probably the best advice I've ever gotten in my design career. I left the session feeling very uplifted and motivated!
Rez Khederzadeh
"You absolutely shouldn't skip a session with her."
You absolutely shouldn't skip a session with her. She's an incredible professional—direct, focused, and the session I had with her was outstanding. She provided me with numerous resources and guidance on how to approach my job search effectively. For me She is one the Amazing Design People on my list.
Ananya Beevanapalli
"Shima was very kind and encouraging and provided me with extremely useful and detailed tips..."
I had a wonderful and insightful session with Shima. She was very kind and encouraging and provided me with extremely useful and detailed tips regarding professional success and entering the workforce post-graduation.
Chanchal Agrawal
"What truly stands out about Shima is her unwavering willingness to help in every possible way."
I had a very delightful session with Shima. Her kindness, encouragement, and uplifting attitude instantly put me at ease, making the call a soothing experience. Not only does she provide excellent guidance, but her creative solutions have proven to be incredibly effective. What truly stands out about Shima is her unwavering willingness to help in every possible way.
Destiny Williams
"...her vast experience gives you pointers from a lot of different perspectives."
Honestly, my conversation with Shima was one of my favorites so far! She was so encouraging when she was hearing my story and her experience is just so cool. She really built up my spirits and was eager to give me resources to further expand my knowledge. I am excited to continue chatting with her and having her as a guide. I would recommend anyone learn from her as her vast experience gives you pointers from a lot of different perspectives.
Ria John
"After speaking with Shima, I felt very relaxed and confident in myself."
I am extremely glad to have met with Shima. Her immense knowledge already makes her a great resource. However I would like to highlight her empathetic and kind approach which is a very rare and unique quality in a coach. After speaking with Shima, I felt very relaxed and confident in myself. I would highly recommend meeting with Shima if you are a newbie and trying to figure your way out.
Carine Chang
"She brings a really positive and comforting vibe throughout the conversation."
Shima has been really self-assuring throughout the entire session. She brings a really positive and comforting vibe throughout the conversation, while being really helpful in the questions I asked. I really appreciate her time!
Danny Milena Panche Barrios
"I felt listened to..."
Shima is a fantastic person to speak with! It was my first session, and it went great. I felt listened to; we shared stories about each other's professional journeys, and she was incredibly insightful, providing much-appreciated advice and support.
Anoop Dhaliwal
"Her experience really showed the more and more I talked to her."
I had an amazing chat with Shima, she was very kind and super knowledgeable. Her experience really showed the more and more I talked to her. I gained some great insights from her on how to tackle finding a job in today's market. If you are seeking a positive, genuine, and helpful coach I would highly recommend you have a chat with her.
Shruti Jain
"Shima's guidance, wisdom, and unwavering support have been instrumental in shaping my professional growth."
I would like to express my sincere appreciation for Shima's insightful coaching session. Shima's guidance, wisdom, and unwavering support have been instrumental in shaping my professional growth and in building my connections. Her insightful advice, encouragement, and willingness to share her expertise have empowered me. I am deeply grateful for Shima's support.
Amir Mohammad Fallah
"Shima's greatest strengths is her ability to empower her clients."
I have had the privilege of being coached by Shima, One of Shima's greatest strengths is her ability to empower her clients. Instead of prescribing solutions, she encourages critical thinking and self-discovery. Through thought-provoking questions and meaningful discussions, she helped me uncover my strengths, confront my limitations, and chart a course towards my goals. Shima's guidance wasn't about providing quick fixes; it was about fostering long-term growth and resilience.
Haniye Adham
"I left our session feeling inspired and ready to take on my goals."
I'm really glad I spoke with Shima. Shima's ability to understand my challenges and concerns made our meeting really helpful. She attentively listens, provides clear explanations, and offers practical solutions. I left our session feeling inspired and ready to take on my goals. Big thanks to Shima for being so understanding and supportive!
Tamara Okyere
"I came away from our session with a specific plan on how to move forward and increased confidence in my abilities."
I was impressed with Shima's positive approach to our mentor session and the way she broke down information into easily manageable pieces. I came away from our session with a specific plan on how to move forward and increased confidence in my abilities. Thanks Shima!
Behi Atrian
"She created a safe and supportive environment where I felt heard and understood."
My meeting with Shima was truly uplifting and insightful. Shima's exceptional empathy and understanding of my needs made our session incredibly valuable. She created a safe and supportive environment where I felt heard and understood. Shima's ability to listen attentively and provide personalized guidance was remarkable. I left our meeting feeling inspired and equipped with practical strategies to pursue my goals. Thank you, Shima, for your empathy, wisdom, and invaluable support.
Chandni Verma
"She is encouraging and approachable and she instantly put me at ease."
My first session with Shima was absolutely fantastic! She is encouraging and approachable and she instantly put me at ease. She was able to relate to my concerns and offer valuable insights and guidance. I'm very grateful for the opportunity to work with her!
Cheyenne Raker
"Shima is the BEST! And so knowledgeable and encouraging."
Shima is the BEST! And so knowledgeable and encouraging. She is so great at what she does and is the most genuine and kind human being ever. Loved meeting and talking with you today! :)
Sheragim Moradi
"...also offered diverse perspectives that I hadn't considered before."
I had a wonderful session with Shima! She not only provided valuable insights into my passion but also offered diverse perspectives that I hadn't considered before.
Karen Wang
"...walking away with pragmatic steps to put ideas into actions."
It is so meaningful to me when I encounter great listeners who genuinely want to help build community by contributing value and insights based on certain needs. That's what I got from Shima in our conversation about professional growth in a virtual working world. I was inspired by suggestions she had when looking for growth opportunities, walking away with pragmatic steps to put ideas into actions. Thanks, Shima!
Farhan Hosseini
"Her impact is profound and enduring, leaving an indelible mark on those fortunate enough to work with her."
Shima is an exceptional coach known for her profound empathy and integrity. She consistently exceeds expectations, offering support across diverse challenges with a steadfast commitment to finding effective solutions. Shima's dedication, compassion, and genuine friendship make her not only an exemplary coach but also a deeply respected individual. Her impact is profound and enduring, leaving an indelible mark on those fortunate enough to work with her.
Arezoo Goli
"Shima is full of various experiences, has a beautiful world, and makes you feel good."
Shima is very energetic, motivated, and creative. She has interesting ideas and answered all my questions and guided me. Shima is full of various experiences, has a beautiful world, and makes you feel good. After talking to Shima, I became more interested in the world of design. Have a conversation with Shima and enjoy it.
Aditi Timbadia
"She spent the time understanding my background to provide insightful and motivational advice."
Shima is a wonderful coach who gave me actionable advice with clear steps and resources. She is thoughtful, positive and spent the time understanding my background to provide insightful and motivational advice.
